Rob Lion

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Meet Rob Lion, PHD

Rob is a professor of human resource development where his teaching and research focus on organizational psychology and behavior. He uses this as a framework to help build sustainable systems and initiatives with his clients. As an experienced business owner himself (businesses in the food and beverage, personal fitness, and business development industries) and over a decade of work in economic development, Rob draws upon his background in human behavior, opportunity recognition, and relationship development while coaching and advising business owners and executives.

With over 15 years of significant hands-on experience in leadership, management, and organization development, Rob is considered a successful visionary leader in his field. He focuses on sustainable and strategic performance improvement practices for individuals and organizations, helping them build effective teams, and networks.

Interests: fly fishing, mountain biking, and travel


A goal without a plan is just a wish.

Planning and adequately preparing for the future is a challenging process. Many times organizations establish important steps, whether that be creating a strategic plan or setting milestones or goals; however, that work is just the tip of the iceberg. Even the best strategic plans and well intentioned goals aren’t truly actionable without an adequate plan that accounts for staff talents, system attributes (deficiencies & strengths), and the efficacy of leadership. Our approach to mapping out the plan accounts for not only the organization’s assets, but also the psychology that impacts human behavior. Our planning is informed by the latest research by leading scientists.


Decision Making and Opportunity Recognition

One of the challenges organizations frequently encounter is effectively utilizing data and other forms of information to make important decisions. While we agree that data should drive decisions, many organizations still encounter a number of competing interests and challenges in this area, whether that being in the staffing and succession planning areas, how to utilize employee engagement data, or taking a hard look at true/actual causes for missed milestones or goals. Our evidence based frameworks and models provide a rigor to our decision making process.


Leveraging your Assets to Build Capacity

One of Black River Performance Management’s successes has been our ability to assist organizations with building robust systems that support their goals and strategies. Through partnering with leadership, and opening up the paths of communication at all levels within the organization, BRPM provides the expertise to build sustainable and culturally-specific business solutions. This is important to us because through aligning our practices with your organizational strengths and challenges, as your partner, we are more likely to build solutions that your people believe in and support.